Episode 1: Alex Sedgwick talking endurance racing and sponsorship.
On this episode of Minds of Motorsport we chat with Alex Sedgwick. Alex is currently racing in the 2018 NASCAR Whelen Euro Series and has previously raced in the Ginetta junior Series, Renault Clio Cup as well as competing in multiple endurance racing events throughout Europe and the Middle East.
Alex was a 2014 Ginetta junior scholarship winner and went on to place 10th in the championship that year. In 2017 Alex was a class winner in the 2017 12hr of Imola and a runner up in the 2017 Dubai 24hr.
My chat with Alex focused on the preparation and mental game of racing in these longer endurance style races as well as discussing his own personal sponsorship journey and his views on the best ways for other young drivers to approach sponsors in this current economic climate.
Topic of discussion:
- Transition from karts to cars.
- Preparation for endurance racing.
- Sponsorship journey.
- Social media and sponsors.
- Goal Setting.
- Motivation and discipline in and out of motorsport.
- Future of motorsport and the rise of esports.
Links to contact and follow Alex’s journey:
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